MYRIDEMATE, 2025
MYRIDEMATE, 2025
MVP DEVELOPMENT
MyRideMate: Transforming Group Travel Planning Through Seamless Collaboration
MyRideMate: Transforming Group Travel Planning Through Seamless Collaboration
Role: Sr. Product Designer | UI Design / UX Design / Product Strategy
Role: Sr. Product Designer | UI Design / UX Design / Product Strategy
How MyRideMate revolutionizes group travel planning by merging detailed itinerary creation with integrated, real-time group chat, eliminating miscommunication and easing the burden on the sole planner.
How MyRideMate revolutionizes group travel planning by merging detailed itinerary creation with integrated, real-time group chat, eliminating miscommunication and easing the burden on the sole planner.
How MyRideMate revolutionizes group travel planning by merging detailed itinerary creation with integrated, real-time group chat, eliminating miscommunication and easing the burden on the sole planner.
Concept testing with expert travel groups and frequent itinerary creators confirmed the need for this unified platform. The MVP, focused on collaboration, has already received positive feedback and paves the way for AI-driven enhancements in the near future.
Concept testing with expert travel groups and frequent itinerary creators confirmed the need for this unified platform. The MVP, focused on collaboration, has already received positive feedback and paves the way for AI-driven enhancements in the near future.
Concept testing with expert travel groups and frequent itinerary creators confirmed the need for this unified platform. The MVP, focused on collaboration, has already received positive feedback and paves the way for AI-driven enhancements in the near future.
My Contributions
My Contributions
My Contributions
Wireframes & User Flows:
I mapped the complete user journey—from onboarding to post-trip engagement—ensuring an intuitive flow.
Wireframes & User Flows:
I mapped the complete user journey—from onboarding to post-trip engagement—ensuring an intuitive flow.
Wireframes & User Flows:
I mapped the complete user journey—from onboarding to post-trip engagement—ensuring an intuitive flow.
User Personas & Information Architecture:
I developed user personas and structured the information architecture to reflect our research insights.
User Personas & Information Architecture:
I developed user personas and structured the information architecture to reflect our research insights.
User Personas & Information Architecture:
I developed user personas and structured the information architecture to reflect our research insights.
High-Resolution Designs:
I created the final visual designs and interactive prototypes, iterating based on feedback.
High-Resolution Designs:
I created the final visual designs and interactive prototypes, iterating based on feedback.
High-Resolution Designs:
I created the final visual designs and interactive prototypes, iterating based on feedback.
Collaborative Design Process:
Working closely with the PM and research team, I ensured that our design decisions were firmly rooted in real user needs.
Collaborative Design Process:
Working closely with the PM and research team, I ensured that our design decisions were firmly rooted in real user needs.
Collaborative Design Process:
Working closely with the PM and research team, I ensured that our design decisions were firmly rooted in real user needs.
The Challenge
The Challenge
The Challenge
In traditional group travel planning, one person always bears the responsibility of creating an itinerary while others contribute ideas through multiple messaging apps. This fragmented process leads to:
In traditional group travel planning, one person always bears the responsibility of creating an itinerary while others contribute ideas through multiple messaging apps. This fragmented process leads to:
Overloaded Organizers: One person must consolidate scattered suggestions.
Overloaded Organizers: One person must consolidate scattered suggestions.
Overloaded Organizers: One person must consolidate scattered suggestions.
Fragmented Communication: Key details are lost across disparate channels, causing miscommunication.
Fragmented Communication: Key details are lost across disparate channels, causing miscommunication.
Fragmented Communication: Key details are lost across disparate channels, causing miscommunication.
Costly Errors: Inaccurate or outdated plans can lead to uncoordinated bookings and financial losses.
Costly Errors: Inaccurate or outdated plans can lead to uncoordinated bookings and financial losses.
Costly Errors: Inaccurate or outdated plans can lead to uncoordinated bookings and financial losses.
Existing travel apps offer strong itinerary planning or robust messaging, but none merge these functions into a single, collaborative solution.
Existing travel apps offer strong itinerary planning or robust messaging, but none merge these functions into a single, collaborative solution.
MY APPROACH
MY APPROACH
MY APPROACH
Building a Conversational Journey
Building a Conversational Journey
Building a Conversational Journey
Inspired by the need for a “single source of truth,” we focused on creating a modular and flexible platform that fuses itinerary planning with real-time group chat. Our approach was driven by these key principles:
Inspired by the need for a “single source of truth,” we focused on creating a modular and flexible platform that fuses itinerary planning with real-time group chat. Our approach was driven by these key principles:
Inspired by the need for a “single source of truth,” we focused on creating a modular and flexible platform that fuses itinerary planning with real-time group chat. Our approach was driven by these key principles:
Engaging Narrative: Develop a flow that feels conversational and intuitive—ensuring every group member’s voice is heard.
Engaging Narrative: Develop a flow that feels conversational and intuitive—ensuring every group member’s voice is heard.
Engaging Narrative: Develop a flow that feels conversational and intuitive—ensuring every group member’s voice is heard.
Delightful Presentation: Use high-resolution visuals, clear labeling and navigation to maintain user engagement.
Delightful Presentation: Use high-resolution visuals, clear labeling and navigation to maintain user engagement.
Delightful Presentation: Use high-resolution visuals, clear labeling and navigation to maintain user engagement.
Rapid Experimentation: Validate hypotheses quickly using iterative designs and concept testing with expert travel groups.
Rapid Experimentation: Validate hypotheses quickly using iterative designs and concept testing with expert travel groups.
Rapid Experimentation: Validate hypotheses quickly using iterative designs and concept testing with expert travel groups.
Clear Gating & Role Definition: Ensure that the trip organizer maintains final approval while allowing collaborators to suggest changes seamlessly.
Clear Gating & Role Definition: Ensure that the trip organizer maintains final approval while allowing collaborators to suggest changes seamlessly.
Clear Gating & Role Definition: Ensure that the trip organizer maintains final approval while allowing collaborators to suggest changes seamlessly.
WHAT WAS MY APPROACH?
WHAT WAS MY APPROACH?
WHAT WAS MY APPROACH?
RESEARCH & DISCOVERY
Competitive Analysis & Market Insights
Competitive Analysis & Market Insights
Competitive Analysis & Market Insights
We examined leading travel apps to identify opportunities:
Apps like
We examined leading travel apps to identify opportunities:
Apps like
We examined leading travel apps to identify opportunities:
Apps like
TripIt & Google Trips: Excellent at individual itinerary management but lack integrated group chat.
TripIt & Google Trips: Excellent at individual itinerary management but lack integrated group chat.
TripIt & Google Trips: Excellent at individual itinerary management but lack integrated group chat.
Sygic Travel & Roadtrippers: Offer detailed attraction discovery but fall short on real-time collaboration.
Sygic Travel & Roadtrippers: Offer detailed attraction discovery but fall short on real-time collaboration.
Sygic Travel & Roadtrippers: Offer detailed attraction discovery but fall short on real-time collaboration.
Inspirock: Provides visually appealing itineraries yet fails to support team-based, contextual conversation.
Inspirock: Provides visually appealing itineraries yet fails to support team-based, contextual conversation.
Inspirock: Provides visually appealing itineraries yet fails to support team-based, contextual conversation.
Market Data & Secondary Metrics:
Market Data & Secondary Metrics:
Market Data & Secondary Metrics:
Some important point out of research I thought was important to list here
Some important point out of research I thought was important to list here
Some important point out of research I thought was important to list here
Miscommunication as a Pain Point:
Miscommunication as a Pain Point:
About 65–70% of group travelers report miscommunication as their top challenge during trip planning.
About 65–70% of group travelers report miscommunication as their top challenge during trip planning.
Boost from Integrated Communication:
Boost from Integrated Communication:
Integrating communication directly into planning platforms can boost user engagement by roughly 30–40%.
Integrating communication directly into planning platforms can boost user engagement by roughly 30–40%.
Market Growth:
Market Growth:
The travel planning software market is forecast to grow at a 12% CAGR in the coming years as per 2023 report by MarketsandMarkets
The travel planning software market is forecast to grow at a 12% CAGR in the coming years as per 2023 report by MarketsandMarkets
Miscommunication as a Pain Point:
About 65–70% of group travelers report miscommunication as their top challenge during trip planning.
Boost from Integrated Communication:
Integrating communication directly into planning platforms can boost user engagement by roughly 30–40%.
Market Growth:
The travel planning software market is forecast to grow at a 12% CAGR in the coming years as per 2023 report by MarketsandMarkets
Enhanced User Personas
Enhanced User Personas
Enhanced User Personas
Here is the summary of user personsa created after interviews with users and experts
Here is the summary of user personsa created after interviews with users and experts
Here is the summary of user personsa created after interviews with users and experts
User Interviews & Expert Feedback
User Interviews & Expert Feedback
User Interviews & Expert Feedback
We conducted in-depth interviews with 15 group travelers and gathered insights from travel experts:
We conducted in-depth interviews with 15 group travelers and gathered insights from travel experts:
We conducted in-depth interviews with 15 group travelers and gathered insights from travel experts:
Key Findings:
80% of participants expressed the need for a collaborative planning tool.
Experts stressed that an integrated chat approach reduces last-minute booking errors and miscommunications.
Key Findings:
80% of participants expressed the need for a collaborative planning tool.
Experts stressed that an integrated chat approach reduces last-minute booking errors and miscommunications.
Key Findings:
80% of participants expressed the need for a collaborative planning tool.
Experts stressed that an integrated chat approach reduces last-minute booking errors and miscommunications.
Expert Quote:
“A single source of truth is crucial for group travel. It records every contribution and prevents miscommunication,” stated one seasoned travel consultant.
Expert Quote:
“A single source of truth is crucial for group travel. It records every contribution and prevents miscommunication,” stated one seasoned travel consultant.
Expert Quote:
“A single source of truth is crucial for group travel. It records every contribution and prevents miscommunication,” stated one seasoned travel consultant.
SOLUTION
SOLUTION
Solution Development & Design Process
Solution Development & Design Process
Solution Development & Design Process
Overview
Overview
MyRideMate was built to address these challenges by integrating detailed itinerary creation with an in-app group chat. This unified solution ensures that all contributions are visible, organized, and approved by the trip organizer, reducing friction and streamlining decision-making.
MyRideMate was built to address these challenges by integrating detailed itinerary creation with an in-app group chat. This unified solution ensures that all contributions are visible, organized, and approved by the trip organizer, reducing friction and streamlining decision-making.
MyRideMate was built to address these challenges by integrating detailed itinerary creation with an in-app group chat. This unified solution ensures that all contributions are visible, organized, and approved by the trip organizer, reducing friction and streamlining decision-making.
Deciding Information Architecture
Deciding Information Architecture
Deciding Information Architecture
Inspired by research and benchmarking against apps like Sygic and Inspirock, we built an initial IA for MyRideMate and continuously refined it to enhance navigation and streamline the user journey.
Inspired by research and benchmarking against apps like Sygic and Inspirock, we built an initial IA for MyRideMate and continuously refined it to enhance navigation and streamline the user journey.
Inspired by research and benchmarking against apps like Sygic and Inspirock, we built an initial IA for MyRideMate and continuously refined it to enhance navigation and streamline the user journey.
Core Flows & Features
Core Flows & Features
Core Flows & Features
MyRideMate guides users from onboarding to intuitive trip creation, collaborative sharing, and real-time group chat—ensuring seamless navigation and effective communication throughout the planning process.
MyRideMate guides users from onboarding to intuitive trip creation, collaborative sharing, and real-time group chat—ensuring seamless navigation and effective communication throughout the planning process.
MyRideMate guides users from onboarding to intuitive trip creation, collaborative sharing, and real-time group chat, ensuring seamless navigation and effective communication throughout the planning process.
Wireframes
Wireframes
Wireframes
MyRideMate guides users from onboarding to intuitive trip creation, collaborative sharing, and real-time group chat, ensuring seamless navigation and effective communication throughout the planning process.
MyRideMate guides users from onboarding to intuitive trip creation, collaborative sharing, and real-time group chat, ensuring seamless navigation and effective communication throughout the planning process.
MyRideMate guides users from onboarding to intuitive trip creation, collaborative sharing, and real-time group chat, ensuring seamless navigation and effective communication throughout the planning process.
Components Creations
Components Creations
Components Creations
A single source of truth is crucial
A single source of truth is crucial
A single source of truth is crucial
HIfi Screens flow which are finalised
HIfi Screens flow which are finalised
HIfi Screens flow which are finalised
Login and Home screen
Login and Home screen
Login and Home screen
Entry point:
A splash screen introduces the app, allowing users to sign up/log in immediately or explore and create trips without logging in, choosing to authenticate later when they want to save or share an itinerary.
Entry point:
A splash screen introduces the app, allowing users to sign up/log in immediately or explore and create trips without logging in, choosing to authenticate later when they want to save or share an itinerary.
Home Screen:
Users encounter high-quality visuals, featured destinations, and a prominent “Start Planning Your Trip” call-to-action.
Home Screen:
Users encounter high-quality visuals, featured destinations, and a prominent “Start Planning Your Trip” call-to-action.
Trip Designer (Core Creation Flow)
Trip Designer (Core Creation Flow)
Step 1: Select Destination
Accessible from Home, My Itinerary, or Explore. Users pick a destination, set dates (or trip duration), and optionally view a map preview
Step 1: Select Destination
Accessible from Home, My Itinerary, or Explore. Users pick a destination, set dates (or trip duration), and optionally view a map preview
Step 2: Places to Visit
A card-based layout displays attractions with images, ratings, and distances. Users can multi-select to build a preliminary day-wise itinerary.
Step 2: Places to Visit
A card-based layout displays attractions with images, ratings, and distances. Users can multi-select to build a preliminary day-wise itinerary.
Step 3: Plan Stay
Users choose accommodation options with filters and check-in/out details.
Step 3: Plan Stay
Users choose accommodation options with filters and check-in/out details.
Step 4: Restaurant / Food Options
An optional step for adding dining spots.
Step 4: Restaurant / Food Options
An optional step for adding dining spots.
Step 5: Plan Itinerary
A detailed, day-by-day schedule allows reordering of activities and displays integrated travel times.
Step 5: Plan Itinerary
A detailed, day-by-day schedule allows reordering of activities and displays integrated travel times.
Finalization & Sharing:
“Save Trip” finalizes the itinerary. Non-logged-in users are prompted to sign in or save locally, then proceed to share the trip.
Finalization & Sharing:
“Save Trip” finalizes the itinerary. Non-logged-in users are prompted to sign in or save locally, then proceed to share the trip.
Trip Designer (Core Creation Flow)
My Itinerary & Sharing
My Itinerary & Sharing
My Itinerary & Sharing
Dashboard Organization:
Trips are divided into My Itinerary (created trips), Shared with Me (trips from collaborators), and Completed (auto-updated post-trip).
Dashboard Organization:
Trips are divided into My Itinerary (created trips), Shared with Me (trips from collaborators), and Completed (auto-updated post-trip).
Trip Cards:
Each card shows the trip name, dates, and sharing details, with clear options to edit or share.
Trip Cards:
Each card shows the trip name, dates, and sharing details, with clear options to edit or share.
Sharing Modal:
A streamlined process allows organizers to invite collaborators via email, phone, or shareable links (login required for access).
Sharing Modal:
A streamlined process allows organizers to invite collaborators via email, phone, or shareable links (login required for access).
Trip Discussions (Group Chat & Suggestions)
Trip Discussions (Group Chat & Suggestions)
Trip Discussions (Group Chat & Suggestions)
Dedicated Chat Panel:
Real-time chat displays messages with timestamps and user avatars.
Dedicated Chat Panel:
Real-time chat displays messages with timestamps and user avatars.
Quick-Access Suggestion Tools:
Buttons enable date changes (calendar modal), location changes (location picker), or additional notes.
Quick-Access Suggestion Tools:
Buttons enable date changes (calendar modal), location changes (location picker), or additional notes.
Approval Workflow:
Suggestions are logged as chat messages, and the trip owner approves or declines them—automatically updating the itinerary if approved.
Approval Workflow:
Suggestions are logged as chat messages, and the trip owner approves or declines them—automatically updating the itinerary if approved.
Notification System:
In-app and push notifications ensure prompt action on suggestions.
Notification System:
In-app and push notifications ensure prompt action on suggestions.